Get your contracting business to the top of Google — and keep the calls coming
94% of homeowners start their contractor search online. Most construction companies are invisible when those searches happen. We fix that — with a guarantee: Page 1 within 6 months or a full refund.
Free audit delivered within 24 hours. No commitment required.
Why most contractor websites fail to generate leads from Google
We audit contractor websites daily. The same six problems appear in almost every one — regardless of how good the work is.
Unverified or incomplete GBP
Home services businesses have the lowest Google Business Profile verification rate of any industry — just 45% (BirdEye, 2025). More than half your competitors aren't even in the race. Fully complete profiles generate 4x more website visits than incomplete ones.
Photo-heavy sites that load slowly
Construction websites are portfolio-heavy by nature — galleries, project photos, before/afters. Uncompressed images are the #1 cause of slow load times for contractors. A 4-second load time loses you 2–3 ranking positions against competitors with optimised images.
No location pages
A single "Service Areas" page doesn't rank for individual cities. Each service area needs its own landing page — Houston general contractor, Katy roofing contractor, Sugar Land renovations. Location pages drive 23% higher conversion rates than generic service pages.
Too few reviews (or no responses)
Contractors with 50+ Google reviews and consistent responses rank significantly higher in the Local Pack. Most construction companies have fewer than 12 reviews and respond to none of them. Google reads review response rate as a trust signal — and so do homeowners.
Missing contractor directories
Angi, HomeAdvisor, Houzz, BBB, Yelp, Porch, Thumbtack — each directory builds NAP (Name, Address, Phone) consistency signals that Google weighs in local rankings. Most contractors are listed on 3 or fewer directories with mismatched information.
No schema markup
LocalBusiness, GeneralContractor, RoofingContractor — schema markup tells Google exactly what your business does, what service area you cover, and what your hours are. Without it, Google guesses. Guesses rarely rank as well as explicit structured data.
Construction SEO that generates calls, not just rankings
Rankings are a means to an end. We build campaigns around the keywords that drive inbound calls from homeowners and commercial clients who are ready to hire.
18-point site audit + competitive gap analysis
We audit your site against 180+ technical ranking factors and benchmark it against the 3 competitors currently holding the Local Pack positions you want. Every finding is prioritised by ranking impact — we fix the highest-leverage items first, not the easiest ones.
Google Business Profile — every field, fully optimised
We optimise every GBP field: primary and secondary categories, service area (up to 20 cities), service list, attributes, Q&A, weekly posts, and photo cadence. We also monitor for unauthorised edits — Google and third parties can alter your profile without warning.
Location page build-out for every service area
We build dedicated landing pages for each city or metro area you serve — with unique, locally-relevant content, embedded maps, neighbourhood-specific project references, and location-schema markup. Each page targets a distinct keyword cluster for that geography.
Contractor directory submission + NAP audit
We submit your business to every major US contractor directory (Angi, HomeAdvisor, Houzz, BBB, Porch, Thumbtack, Yelp, BuildZoom) and audit all existing listings for NAP consistency. Mismatched phone numbers or addresses across directories suppress your local rankings.
Review acquisition workflow
We build a practical, Google-compliant review generation process — timing follow-up messages to when clients are most likely to respond (typically 3–5 days after project completion), and providing templates that get responses. We also advise on how to respond to negative reviews without damaging your rankings.
Monthly reporting — plain English, no dashboards required
Every month you get a concise report: keyword positions for every term we're tracking, Local Pack status, search impressions vs. prior month, top-performing pages, and what we're working on next. No login required — it lands in your inbox.
Contractor SEO across every major trade
Each trade has different keyword patterns, seasonal search demand, and competitive dynamics. We've built trade-specific playbooks — not a generic contractor template.
General Contractors
- Three-level keyword strategy (service + city + intent)
- Commercial vs. residential page separation
- Project portfolio structured data
- Licensing & insurance badge schema
- Multi-county service area GBP setup
Roofing Companies
- Storm-damage emergency search targeting
- Insurance adjuster keyword clusters
- Seasonal content calendar (storm season peaks)
- RoofingContractor schema markup
- Manufacturer warranty directory listings
Remodelers & Renovators
- Room-by-room service page architecture
- Kitchen/bath keyword clusters (high-value, high-intent)
- Before/after project page optimisation
- Houzz portfolio SEO integration
- Financing-related search term targeting
Specialty Trades (HVAC, Plumbing, Electric)
- Emergency services keyword targeting (24/7)
- Permit-required service page content
- Manufacturer certification listing SEO
- Seasonal demand content (AC season, freeze prep)
- Service area radius optimisation for fast dispatch
Typical results timeline for construction companies
Every market and trade is different, but here's what a typical contractor engagement looks like — from audit to ranking.
SEO vs. Google Ads for contractors — the 12-month comparison
Contractor keywords cost $15–45 per click on Google Ads. Here's what the economics look like over 12 months.
Click cost estimates based on SEMrush 2025 US contractor keyword data. Actual costs vary by city and competition.
Page 1 or your money back — guaranteed
We don't just promise to "work on your SEO." We guarantee that at least one of your agreed target keywords will reach Page 1 of Google within 6 months — or we refund you in full. No fine print. No excuses.
Common questions from contractors
How long does contractor SEO take to show results?
Google Business Profile optimisation and technical fixes typically show measurable results within 4–8 weeks — you'll see an uptick in GBP impressions (calls, website clicks, direction requests) before organic rankings shift. Keyword ranking improvements for competitive terms like "roofing contractor [city]" take 3–5 months. Our 6-month Page 1 guarantee accounts for this — we're confident enough to offer a full refund if we miss.
Do you work with roofing, HVAC, and specialty trade contractors?
Yes. We work with all construction and home services trades — general contractors, roofers, remodelers, HVAC, plumbing, electrical, and specialty trades. Each has different keyword patterns and seasonal demand curves, and we build campaigns specific to each trade rather than applying a generic contractor template.
What access do you need from our company?
Viewer access to Google Search Console and Google Analytics. We never need admin passwords or your website CMS login unless you specifically want us to implement changes directly. You retain full ownership and control at all times.
Why not just run Google Ads instead?
Contractor keywords average $15–45 per click on Google Ads — a single roofing or renovation project generates enough margin to fund months of SEO. More importantly, SEO compounds: the rankings you earn in month 4 still generate calls in month 18 at zero additional cost. The moment you stop paying for ads, your traffic drops to zero. Read our full comparison: SEO vs. Google Ads for contractors →
We already have a website. Can you work with it?
Yes — in almost all cases. We've worked with Squarespace, Wix, WordPress, Webflow, and custom-built contractor sites. We focus on the SEO layer and work within your existing setup. If your current platform has severe technical limitations, we'll flag those in the audit rather than surprise you later.
How much does construction SEO cost?
We offer monthly retainers sized for small-to-medium construction businesses. Pricing depends on your trade, service area size, competition level, and scope. Contact us for a custom quote — but we always start with a free audit so you can see exactly what needs fixing before committing to anything.
Start with a free contractor SEO audit
Enter your business website and we'll audit it against 180+ ranking factors — Google Business Profile completeness, site speed, location page coverage, directory citations, schema markup, and competitor gap analysis. Delivered within 24 hours, no strings attached.
Get Your Free Contractor SEO Audit →Free audit. No commitment. No sales calls unless you ask for one.